The All-New Roubaix

The all-new Roubaix now delivers compliance without compromise by introducing a radical new Future Shock 2.0 that gives you more control and damping options, a new Pavé seat-post that creates our most balanced Roubaix to date and aerodynamics that equal the Tarmac SL6.

Full range in store now. Including Demo Bikes

Hot Offer

Roval CLX50 Rim Wheelset
WAS $3600
NOW $2500

• Aerodynamically optimized, ultra-wide, and under 1400 grams. This meant that they'd have to borrow some weight savings techniques that we developed for the CLX 32, while taking some aero guidance from the CLX 64, if we were going to create what we like to call "the unicorn wheel."
• Narrowed the rim shape down to three contenders that were then CNC machined into rims, built into wheels, and put into our Win Tunnel. In the tunnel, we tested every wheel, ours and the competition's, with a 24C (measuring ~26mm wide) Specialized S-Works Turbo tire inflated to 100 PSI, as tires can drastically affect performance.
• After finding the most optimized rim shape that supported our svelte weight requirements, we opted to lace the rims to our Aero Flange (AF) hub, which features the legendary CeramicSpeed bearings, via 16 DT Swiss Aerolite spokes. Now it was time for final testing validation. The result? A 50mm-deep, 1375-gram clincher wheelset that's not only ~200 grams lighter than the competition's similar depth wheel, but is also measurably faster in every conceivable test than every wheel in its category.

Our Team

Joe

Store Manager
Certified Fit Specialist

Luke

Owner

Tony

Owner

David

Sales
Mechanic